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Producers of Insight People talked about creating high-quality content and new projects

 Lights, camera, motor! Or how production works.

Producers of Insight People talked about creating high-quality content and new projects

Producers and production specialists are an essential part of the Insight People team. A huge number of popular shows, series, online and TV projects with the participation of resident bloggers were created thanks to their work and creativity. We talked to the creative producers of GenStudio Yuri Kuzmichev and Vladimir Golovin and learned the most interesting details of their work.


Today, Insight People is not just producing bloggers and helping them to break through to the top of the media space. Some time ago, a separate company GenStudio was formed inside the center, which produces video content: shows, series and educational programs.


“When the demands of our bloggers grew and the demand for new content rose, GenStudio was founded. We specialize in video production and are engaged in the full cycle of creating shows and series in a wide variety of formats. What makes me especially happy is that we managed to assemble a team of real professionals with experience in film, series, television and, of course, digital – we speak the same language, learn from each other and strive to create fresh and high-quality content, ” says creative producer of the flagship projects of GenStudio Vladimir Golovin.


Flagship projects are shows that require serious preparation and great teamwork. Recently, Insight People filmed a season of a large-scale reality show about young MMA stars "The Way of the Fighter" - a project with a big scope, high quality and bright characters. At the same time, the studio completed work on the first series of a documentary series about domestic world-class winemakers. Also on the RUTUBE platform, the first season of the animated satirical "Cartoon Night Show" was released - humor, animation and current news are combined here. Now the GenStudio team is working on a game show in the digital world of QR codes. It is unique in that, according to the idea of ​​the authors, not only guests in the studio, but also the spectators of the game will be able to take part in it.

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“Over the past year and a half, my talented colleagues and I have launched 200 original shows and at least half of that number is in development. Filming a show, frankly, is a little bit very incredibly difficult, so I am equally proud of all projects without exception,” shared Yuri Kuzmichev, creative producer of GenStudio.

Among the most sensational projects of Insight People:

"Sex in Art" with Olesya Seregina - an invited guest, together with Olesya, analyze and analyze bed scenes from cult films.

"Mother's fashionista" with Garik Abdrazakov - Garik and, together with the guests, analyzes the images of heroes from movies and TV shows. The show immerses the viewer in fashion trends and talks about fashion trends of different years.

“See for Yourself” with Anna Khilkevich is a weekly program about cinema: reviews of premieres, interviews with stars, reports from filming, author ratings and exclusive selections.

“Fall in love if you can” with Anna Khilkevich is an unusual romantic show about relationships where the participants have to choose between love and money.

In the near future, GenStudio plans to release projects on television.

“In my opinion, the boundaries between television and the Internet have long been erased. We see a trend, how shows from the Internet are transferred to federal TV channels, and people whom we are used to seeing on TV tend to create their own project on the Internet,” says Yuri Kuzmichev.

 “Entering the TV screens is not only plans. This is already a reality. Several products of our studio have already been purchased and broadcast by the 2x2 channel. There are projects we are working on commissioned by the TV3 channel. Finally, the creation of content for TNT and Match TV channels is being actively discussed. In general, we approach the production of our projects from the very beginning so that they can be shown on federal channels at any time - such a quality standard,” said Vladimir Golovin.


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